LOREM is a french young artist who has chosen the street-doodle as his means of expression. His work can be found in the street, at the foot of buildings, on bulky items on their way to the rubbish tip. Boards, fridges, shelves, anything he can get his hands on is doodled, placed delicately against a wall, and after taking a photo, he geo-locates the piece and posts it on his Instagram account for the quickest to grab it.
Once the cupboard door has been turned into a work of art, it’s off to a loving home with a place of choice in the living room or bedroom.
In a video, LOREM tells us more about his pseudonym : it’s the first word of a placeholder text, a sequence of words used as an example when presenting the layout of a book, magazine or website. It is the default in many software programs, and a universal typographic reference.
« Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed non risus. Suspendisse lectus tortor, dignissim sit amet, adipiscing nec, ultricies sed, dolor. Cras elementum ultrices diam. Maecenas ligula massa, varius a, semper congue, euismod non, mi. Proin porttitor, orci nec nonummy molestie, enim est eleifend mi, non fermentum diam nisl sit amet erat. Duis semper. »
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